Video Tips for Business

DIY Video: Should You DIY or Outsource Your Video?

October 10, 2019

From the small business owner who works from home and wants to show a professional front on their website, to larger businesses with an office, warehouse or other physical premises who want to film onsite, video works across all business sizes and industries. Why? Because its a terrific tool to use when marketing your business as it is an effective visual medium that showcases your business, what it does and how you can help, so it needs to be a high-quality product that reflects favourably on your business brand. But

Optimise Your Video for Search

October 8, 2019

As we mentioned in our blog Why Video, Google loves video. In fact, Google loves video so much that it only takes them eight hours to index a video on YouTube, versus up to four weeks for a website. However achieving exposure for your video through search is not simply a matter of sticking a video on your website. After all the planning, recording, producing and editing it would be a shame not to maximise the chances of it being seen. So it’s important that you optimise the video so

The How and Where of Video

September 26, 2019

There are many ways you can use video for your business, and many places you can share it. In this module we’ll take a look at some of the different ways you can use this content, as well as where you can share it to achieve more exposure and a better ranking in the search results. The how of video Video is most commonly used to promote a business, however it’s just the start when it comes to how to use video. You can create different ones for different purposes

Recording Your Business Presentation: part 2

September 25, 2019

In our previous blog we talked about preparing the venue for recording your business presentation. Today we’re taking a look at how to prepare you – the presenter! Believe it not there are rules about what and what not to wear when doing a business presentation (or any type of presentation!) in front of a camera. It’s all about impressions. While viewers may not focus exclusively on what you’re wearing, your attire does contribute to the overall effect of the way you present yourself. When dressing for the camera, it’s

Recording Your Business Presentation: part 1

September 24, 2019

Holding a presentation for your business or speaking at a conference is a great opportunity to create valuable video content as this video can be leveraged in a myriad of ways to not only showcase your expertise but to also promote your business. From uploading it to your website and YouTube, or providing it to event attendees, through to sharing it across your social media channels or even using it as an internal training video, the options are endless. In order to create a polished and professional presentation video, it’s

How to deliver your video message clearly, professionally & with impact: part 2

September 23, 2019

In our previous blog we had a look at the various methods you can use to learn your script in preparation for recording day. In this blog we take you one step further into how to deliver your message with clarity, resonance and impact to your audience when creating videos. Once you feel confident with your script, it’s time to prepare for your recording. This entails taking various elements into consideration, all of which contribute to the creation of a professional and impactful video and message. These include: Several script

How to deliver your message clearly, professionally & with impact: part 1

September 22, 2019

Creating videos for your business can be a challenging and time consuming task. That’s why it’s imperative that the message you communicate reaches and resonates with your target audience. In this two-part blog series we will look at the steps you can take when learning your script and preparing for your video that will help to ensure a successful visual outcome for your business. In the first part of our series we take a look at learning your script. It’s important to be familiar with your script prior to recording

Top 10 tips on how to prepare the message for your video

September 21, 2019

While it’s true that having a video on your website or as part of your overall marketing efforts will increase your visibility and reach, it can’t just be any old video as it needs to grab and hold the viewer’s attention. And ideally, it should resonate enough to make viewers want to share it through their own social media networks. So how can you create a video that delivers the right message to the right audience, in a clear and meaningful way? Preparation is key! When you’re preparing the content

The importance of video at speaking engagements, conferences and events

September 20, 2019

Organising or speaking at an event requires substantial investment in terms of time, effort and/or money. Therefore, it’s so important to make a video to leverage it as much as possible. Is your event a speaking engagement, conference, seminar, presentation or larger industry-type event? It’s totally worth creating a video to both preserve and leverage the event and its content for the future. The benefits of an event-based video Creating a video of your speaking engagement, conference or other event provides you with a powerful content piece. It

The top six rules when creating testimonial videos

September 19, 2019

In our blog ‘Why your business needs testimonial videos’ we talked about the potent marketing tool that is the testimonial video. Effective because they aren’t sales pitches, they are simply real people showing real results achieved using your product or service and if done properly, should ultimately help convert more prospects into customers. So what should a testimonial video include? Outlined below are the top six factors to take into consideration when creating a testimonial video: 1. Client details. Whilst a testimonial video is not a paid advertisement, it’s a

Why your business needs testimonial videos

September 18, 2019

A testimonial video simply allows customers to speak about how you and your business, product or service has helped them. Testimonial videos help to establish credibility as they provide the social proof needed to build trust in you and your business. They are effective because they aren’t sales pitches. They are simply real people showing real results achieved using your product or service and if done properly, should ultimately help convert more prospects into customers. Whilst testimonials in themselves are a valuable marketing tool, when combined with videos, the benefits

Why you need website videos

September 17, 2019

Did you know that there are well over 1 billion sites on the World Wide Web? That’s a lot of businesses competing for attention. With the sheer amount of online activity the ability to attract, engage and bring visitors back to your website, and stay on there getting to know you, is critical. As mentioned in our blog ‘Why Video’, video helps to increase click through rates and the amount of time visitors spend on a website. Therefore creating video content for your website is vital in helping you stand

Why Use Video?

September 16, 2019

Video. It’s a form of content that is not only the most engaging for audiences, but it’s also an effective tool to help you cut through all the competing noise on the internet and get your business found quicker. Did you know that video? Given these statistics, it’s easy to see why Google loves video. In fact, Google loves it so much it only takes them eight hours to index a video on YouTube, versus up to four weeks for a website. The benefits of video Video has become one

How can you use video for your business?

August 30, 2019

There are many ways to use video for your business to demonstrate your products or services and build relationships with suppliers and customers.
Staff training and induction processes also benefit from teh use of video.

The testimonial video: what is it and why do you need one?

June 3, 2019

Welcome to the final part of our three-part series on website videos. Previously we have looked at the welcome and explainer videos, and today we look at the testimonial video, what it’s about and what should be included in it. What is testimonial video? A testimonial video simply allows customers to speak about how you and your business, product or service has helped them. Testimonial videos help to establish credibility as they provide the social proof needed to build trust in you and your business. Testimonials are effective because they

The explainer video: what is it and why do you need one?

June 3, 2019

Welcome to part two of our three-part series on website videos. Last blog we discussed the welcome video, and in today’s article we’re discussing the explainer video, what it’s about and what should be included in it. What is an explainer video? An explainer video enables you to provide more detail on a particular product or service that you offer, showcasing your experience and expertise in that area both visually and audibly. It helps to build trust and demonstrate that you are the expert in your field by sharing some

The welcome video: what is it and why do you need one?

June 3, 2019

Welcome to our three-part series that focuses on website videos. There are three types of videos that all web sites should include that will not only help grab the attention of visitors but will better communicate what you do and how you can help your prospective customers, with the welcome video being the first. The three main types of website videos are: In the first part of this series, we will take a look at the welcome video. What is welcome video? A welcome video is a great way to

Important Considerations for Conference and Seminar Video Recording

March 22, 2019

If your business is organising or presenting at a conference or a seminar, large or small, it could be a great idea to create a video recording of the event for your website.

How to get great client testimonials to help you make more sales

March 22, 2019

While most people know the value of client testimonials they often miss the opportunity to get great testimonials, designed to help them make more sales.

Video Testimonials – the ultimate marketing tool

October 17, 2017

Video testimonials – The ultimate marketing tool Word of mouth referrals Word of Mouth is by far the best endorsement of your business. According to Cisco Research, more than 80 per cent of people choose a business based on referrals or endorsements, while only 14 per cent choose a business based on advertising alone. So, pursuing testimonials makes a lot of sense. You see written testimonials on websites all the time. But, how can you be sure they are authentic? You can’t, and that’s why a video testimonial is so

Seven Reasons to have a Website Video

September 13, 2017

Video Tips from Pauls Productions Seven Reasons to have a Website Video With millions of websites on the internet and all of them competing for consumer attention, it’s important to make your presence known as effectively as possible. It is one thing to get someone to view your website. It’s a different story to get them to stay on your website, look around, and actually purchase your products or services. So, having website video with Pauls Productions is just the thing you need to make your website stand out among the millions

Why Google loves video

January 16, 2016

Why Google loves video Have you noticed that more and more video thumbnails are displaying above the fold on page one of search results? And, did you know that Google takes days to index written articles but only 15 minutes or less to index videos in YouTube? According to internet marketers, Forrester Research, videos are 53 times more likely than ordinary web pages to get to page one in Google’s search results. Why? Because Google favours web pages with unique content and sees websites with videos as being more unique

Ways to Use Video for Your Business

January 16, 2016

Ways to Use Video for Your Business There are so many ways that you can use video for your business. The most common use is for promotion of your business, but there may be more uses to a corporate video than you have previously thought. You may even want to create different videos for different purposes for your business. Your messages may be targeted for individual audiences. With editing equipment, your video producer can connect videos filmed at different times to create a new message using some of the same images

Video Tips for Business

DIY Video: Should You DIY or Outsource Your Video?

Optimise Your Video for Search

The How and Where of Video

Recording Your Business Presentation: part 2

Recording Your Business Presentation: part 1

How to deliver your video message clearly, professionally & with impact: part 2

How to deliver your message clearly, professionally & with impact: part 1

Top 10 tips on how to prepare the message for your video

The importance of video at speaking engagements, conferences and events

The top six rules when creating testimonial videos

Why your business needs testimonial videos

Why you need website videos

Why Use Video?

How can you use video for your business?

The testimonial video: what is it and why do you need one?

The explainer video: what is it and why do you need one?

The welcome video: what is it and why do you need one?

Important Considerations for Conference and Seminar Video Recording

How to get great client testimonials to help you make more sales

Video Testimonials – the ultimate marketing tool

Seven Reasons to have a Website Video

Why Google loves video

Ways to Use Video for Your Business

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