Welcome to our three-part series that focuses on website videos. There are three types of videos that all web sites should include that will not only help grab the attention of visitors but will better communicate what you do and how you can help your prospective customers, with the welcome video being the first.
The three main types of website videos are:
- The Welcome Video
- The Explainer Video
- The Testimonial Video
In the first part of this series, we will take a look at the welcome video.
What is welcome video?
A welcome video is a great way to grab the attention of your website visitors. It gives you the opportunity to welcome prospective clients, and introduce them to yourself and your business.
Most customers don’t want to buy from a faceless website and a welcome video enables you to connect with your prospective customers, so it’s important to ensure that it is friendly, warm and authentic.
While it can be tempting to create a lengthy introduction to who you are and what you do, this video should serve as a brief introduction to how you can help your viewer, and should not serve as an exhaustive and detailed description of all the services you provide.
Ultimately your welcome video should achieve a click through to the website pages that do provide more detailed information about specific products and services.
What does a welcome video look like?
Here is a great example of a welcome video we completed for our client/s:
What should a welcome video include?
Now that you know WHY you should do a welcome video, let’s look at WHAT you should include IN your welcome video:
- A brief benefit-driven statement. You only a have a few seconds to reassure viewers that they’re in the right place so you need to focus on how you can provide a solution to your viewer’s problem.
- Directions to the website pages that can help them. Not only do visitors return to websites that offer helpful resources such as blogs, videos, and testimonials so it’s best to direct them there, but also by guiding them and not pitching to them you are building credibility as a trusted resource.
- Call to action. People take action when given very specific directions so make sure to end your video by telling viewers what you’d like them to do e.g. opt in to the email list in return for a valuable piece of content such as a worksheet, article, guide etc.
- Not too much. Don’t overwhelm your viewer by asking them to sign up, follow you on social and share content. Give them one call to action and keep it clear. After all, if they enjoyed your video content they will be back for more!
- Succinct information. A welcome video should not be a feature-length film; a couple of minutes suffice.
These simple rules should help you create a welcome video that engages and connects with viewers, helping to ultimately convert them into clients.
And of course, we can’t finish a blog about welcome videos without sharing our one, which sees us on the opposite side of the lens for once!
Stay tuned for our next blog, which takes a look at explainer videos!
Simply click here to view more of our client videos.
In the meantime we hope to see you through our lens soon!
Paul @ PaulsProductions
02 9114 9444
Why use online video?
Key Facts About Online Video
- Optimised video content increases chances of front page Google ranking.
- Online video can be used on your website, Social Media or Landing Page.
- Web visitors are at least 66% more likely to watch video than to read text only.
- The average website visitor stays much longer if it has video.
- The average viewer stays longer on a website after watching video.
- Viewers are more likely to click further into your site to find out more.
