Welcome to part two of our three-part series on website videos. Last blog we discussed the welcome video, and in today’s article we’re discussing the explainer video, what it’s about and what should be included in it.

What is an explainer video?

An explainer video enables you to provide more detail on a particular product or service that you offer, showcasing your experience and expertise in that area both visually and audibly.

It helps to build trust and demonstrate that you are the expert in your field by sharing some of your knowledge and showing viewers that you have the right product or service to solve their problem.

As it is targeted, and the viewer has chosen to watch it, there is usually a higher level of interest, which means the viewer is more likely to watch it for a longer period of time than a welcome video.

What does an explainer video look like?

Here are a few great examples that we completed for our clients:

https://vimeo.com/243587356
automation security
https://vimeo.com/301568617
Kathleen Ann: Power Up Your Marketing

Explainer videos are a valuable addition to your website. They also provide a great shareable snapshot of what your business offers and are worth sharing via your social media, newsletter and other distribution channels.

What should an explainer video include?

Stay tuned for our third and final blog in this series – the testimonial video!  And in case you missed the first part on welcome videos, simply click here to catch up!

Simply click here to view more of our client videos.

In the meantime we hope to see you through our lens soon!


Paul @ PaulsProductions
02 9114 9444

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