Why your business needs testimonial videos

A testimonial video simply allows customers to speak about how you and your business, product or service has helped them. Testimonial videos help to establish credibility as they provide the social proof needed to build trust in you and your business. They are effective because they aren’t sales pitches. They are simply real people showing […]

Why you need website videos

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Did you know that there are well over 1 billion sites on the World Wide Web? That’s a lot of businesses competing for attention. With the sheer amount of online activity the ability to attract, engage and bring visitors back to your website, and stay on there getting to know you, is critical. As mentioned […]

Why Use Video?

Video. It’s a form of content that is not only the most engaging for audiences, but it’s also an effective tool to help you cut through all the competing noise on the internet and get your business found quicker. Did you know that video? Given these statistics, it’s easy to see why Google loves video. […]

How can you use video for your business?

There are many ways to use video for your business to demonstrate your products or services and build relationships with suppliers and customers.
Staff training and induction processes also benefit from teh use of video.

The testimonial video: what is it and why do you need one?

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Welcome to the final part of our three-part series on website videos. Previously we have looked at the welcome and explainer videos, and today we look at the testimonial video, what it’s about and what should be included in it. What is testimonial video? A testimonial video simply allows customers to speak about how you […]

The explainer video: what is it and why do you need one?

Welcome to part two of our three-part series on website videos. Last blog we discussed the welcome video, and in today’s article we’re discussing the explainer video, what it’s about and what should be included in it. What is an explainer video? An explainer video enables you to provide more detail on a particular product […]

The welcome video: what is it and why do you need one?

Welcome to our three-part series that focuses on website videos. There are three types of videos that all web sites should include that will not only help grab the attention of visitors but will better communicate what you do and how you can help your prospective customers, with the welcome video being the first. The […]

Video Testimonials – the ultimate marketing tool

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Video testimonials – The ultimate marketing tool Word of mouth referrals Word of Mouth is by far the best endorsement of your business. According to Cisco Research, more than 80 per cent of people choose a business based on referrals or endorsements, while only 14 per cent choose a business based on advertising alone. So, […]