DIY Video: Should You DIY or Outsource Your Video?
From the small business owner who works from home and wants to show a professional front on their website, to larger businesses with an office, warehouse or other physical premises who want to film onsite, video works across all business sizes and industries. Why? Because its a terrific tool to use when marketing your business […]
Optimise Your Video for Search
As we mentioned in our blog Why Video, Google loves video. In fact, Google loves video so much that it only takes them eight hours to index a video on YouTube, versus up to four weeks for a website. However achieving exposure for your video through search is not simply a matter of sticking a […]
Recording Your Business Presentation: part 2
In our previous blog we talked about preparing the venue for recording your business presentation. Today we’re taking a look at how to prepare you – the presenter! Believe it not there are rules about what and what not to wear when doing a business presentation (or any type of presentation!) in front of a […]
Recording Your Business Presentation: part 1
Holding a presentation for your business or speaking at a conference is a great opportunity to create valuable video content as this video can be leveraged in a myriad of ways to not only showcase your expertise but to also promote your business. From uploading it to your website and YouTube, or providing it to […]
How to deliver your video message clearly, professionally & with impact: part 2
In our previous blog we had a look at the various methods you can use to learn your script in preparation for recording day. In this blog we take you one step further into how to deliver your message with clarity, resonance and impact to your audience when creating videos. Once you feel confident with […]
How to deliver your message clearly, professionally & with impact: part 1
Creating videos for your business can be a challenging and time consuming task. That’s why it’s imperative that the message you communicate reaches and resonates with your target audience. In this two-part blog series we will look at the steps you can take when learning your script and preparing for your video that will help […]
Top 10 tips on how to prepare the message for your video
While it’s true that having a video on your website or as part of your overall marketing efforts will increase your visibility and reach, it can’t just be any old video as it needs to grab and hold the viewer’s attention. And ideally, it should resonate enough to make viewers want to share it through […]
The importance of video at speaking engagements, conferences and events
Organising or speaking at an event requires substantial investment in terms of time, effort and/or money. Therefore, it’s so important to make a video to leverage it as much as possible. Is your event a speaking engagement, conference, seminar, presentation or larger industry-type event? It’s totally worth creating a video to both preserve and leverage […]
The top six rules when creating testimonial videos
In our blog ‘Why your business needs testimonial videos’ we talked about the potent marketing tool that is the testimonial video. Effective because they aren’t sales pitches, they are simply real people showing real results achieved using your product or service and if done properly, should ultimately help convert more prospects into customers. So what […]
Why you need website videos
Did you know that there are well over 1 billion sites on the World Wide Web? That’s a lot of businesses competing for attention. With the sheer amount of online activity the ability to attract, engage and bring visitors back to your website, and stay on there getting to know you, is critical. As mentioned […]
