Welcome to part two of our three-part series on website videos. Last blog we discussed the welcome video, and in today’s article we’re discussing the explainer video, what it’s about and what should be included in it.
What is an explainer video?
An explainer video enables you to provide more detail on a particular product or service that you offer, showcasing your experience and expertise in that area both visually and audibly.
It helps to build trust and demonstrate that you are the expert in your field by sharing some of your knowledge and showing viewers that you have the right product or service to solve their problem.
As it is targeted, and the viewer has chosen to watch it, there is usually a higher level of interest, which means the viewer is more likely to watch it for a longer period of time than a welcome video.
What does an explainer video look like?
Here are a few great examples that we completed for our clients:
Explainer videos are a valuable addition to your website. They also provide a great shareable snapshot of what your business offers and are worth sharing via your social media, newsletter and other distribution channels.
What should an explainer video include?
- The important information. An explainer video should be a concise and memorable way to create a positive impact on your audience and tell them who you are, what you do and how you can solve their problem.
- Not too much. A lot of people want to stuff as much information as possible into a short video. However, overwhelming the viewer will see them ‘switch off’ due to information overload, so it’s essential to limit the product/service details to only the most important things your customer needs to know.
- Dedicated content. As the purpose of an explainer video is to provide more detail on a particular product or service, its content should be directly related to a specific product or service you provide.
- A crossover promotion. Given the viewer is interested in learning more about how you can help them, it’s ideal to introduce some complementary products or services that may be of interest, as well as a click through link for further information.
- Call to action. As mentioned in our first blog in this series, people tend to take action when given specific direction. Therefore it’s essential to ask viewers to do what you would like eg call you, complete an online form or book for an initial free consult.
Stay tuned for our third and final blog in this series – the testimonial video! And in case you missed the first part on welcome videos, simply click here to catch up!
Simply click here to view more of our client videos.
In the meantime we hope to see you through our lens soon!
Paul @ PaulsProductions
02 9114 9444
Why use online video?
Key Facts About Online Video
- Optimised video content increases chances of front page Google ranking.
- Online video can be used on your website, Social Media or Landing Page.
- Web visitors are at least 66% more likely to watch video than to read text only.
- The average website visitor stays much longer if it has video.
- The average viewer stays longer on a website after watching video.
- Viewers are more likely to click further into your site to find out more.
