Welcome to the final part of our three-part series on website videos. Previously we have looked at the welcome and explainer videos, and today we look at the testimonial video, what it’s about and what should be included in it.
What is testimonial video?
A testimonial video simply allows customers to speak about how you and your business, product or service has helped them.
Testimonial videos help to establish credibility as they provide the social proof needed to build trust in you and your business. Testimonials are effective because they aren’t sales pitches. They are simply real people showing real results achieved using your product or service and if done properly, should ultimately help convert more prospects into customers.
What does a testimonial video look like?
Here are a few great examples:
Much like explainer videos, testimonial videos are a valuable addition to your website, and should be dispersed throughout it – from the home page to product/service pages and more. Plus, they are also a great shareable snapshot of the benefit of using your business. One that you should share through via social media, your newsletter and other distribution channels.
What should a testimonial video include?
Client details.
Whilst a testimonial video is not a paid advertisement, it is a good idea to ensure your clients identify their own business and what they do. Not only does this help to validate the testimonial it also gives them a little plug for their business.
Selective information.
Choose the testimonials you believe work the best – this means the ones that include product or service details, and how a particular consumer need or pain point was resolved by your business.
Make it visually appealing.
Make your testimonials eye-catching by adding an image next to your customer’s statement. Research has shown that adding a picture increases the click through rate to your website.
Put a face to the name.
Always include the face and name of the person making the testimonial. This adds authenticity and helps to make prospects feel more secure and confident in the claims being made.
Remember your buyer personas.
When creating your testimonial videos it’s important to make sure you’re hitting all the pain points of your buyer personas as they are looking to see testimonials that they can relate to; stories that show others like them being successful.
Last but not least, show them off!
Once you get some solid testimonial videos, leverage them as much as possible. This means adding them across your website, creating a dedicated testimonials page, sharing them via social media, newsletters and more.
I hope you enjoyed our three-part series on website videos. In case you missed the article on welcome videos or explainer videos, simply click through the below links to catch up:
- The welcome video: what is it and why do you need one?
- The explainer video: what is it and why do you need one?
Simply click here to view more video testimonials created for our clients.
In the meantime we hope to see you through our lens soon!
Paul @ PaulsProductions
02 9114 9444
Key Facts About Online Video
- Optimised video content increases chances of front page Google ranking.
- Online video can be used on your website, Social Media or Landing Page.
- Web visitors are at least 66% more likely to watch video than to read text only.
- The average website visitor stays much longer if it has video.
- The average viewer stays longer on a website after watching video.
- Viewers are more likely to click further into your site to find out more.
