Why Google loves video
Have you noticed that more and more video thumbnails are displaying above the fold on page one of search results? And, did you know that Google takes days to index written articles but only 15 minutes or less to index videos in YouTube? According to internet marketers, Forrester Research, videos are 53 times more likely than ordinary web pages to get to page one in Google’s search results. Why? Because Google favours web pages with unique content and sees websites with videos as being more unique than websites without.
However, it’s not just a matter of sticking a video on your website. Your video has to be optimised before Google will pay attention. Here are some tips for getting noticed by Google and finding your way to page one in record time.
Submit a video sitemap
The video sitemap is an extension of Google’s sitemap. Sitemaps tie together your video content and metadata. A good video sitemap includes the video filename, a thumbnail image, title, and description. To create a Google sitemap, go to http://www.web-site-map.com/?gclid=CL_Vs8yfmcECFZcmvQodkKMAeA.
Use keywords
Add a catchy video title that includes keywords. Many searchers use the word “video” in their search queries, so add the word “video” to the title. In addition, ensure that the context provided by text in your web page relates to the video. This helps Google figure out what your video is about.
Upload to YouTube
Why upload to YouTube? Because Google owns it and because YouTube is the second largest search engine in the world. Over three billion hours of video are watched each month on YouTube. More than 10 percent of global views now come from mobile devices and YouTube is available on 350 million of those. YouTube is huge. More than a million advertisers use Google ad platforms, and most of those are small businesses. Remember that every video on YouTube has its own view page, which can be optimised in the same way as any web page.
Syndicate your video
Google considers social authority in their search algorithm. To get added benefit from your video, consider syndicating it through social media, such as Facebook, Twitter, Digg, Stumble Upon, and so on, including some lesser known niche sites related to your industry. This will help develop inbound links to your website and surround your videos with relevant content, which Google loves.
The bottom line
Ultimately, the aim of your video is to bring attention to your brand. And what better way to do this than to create a top-quality video.
Visit our Video For Web page to see real life examples of our customers’ web videos.
Call us today to discuss how Pauls Productions can help you get the right video for your business.
For more Video Tips visit our Video Tips page.
