Video testimonials – The ultimate marketing tool
Word of mouth referrals
Word of Mouth is by far the best endorsement of your business. According to Cisco Research, more than 80 per cent of people choose a business based on referrals or endorsements, while only 14 per cent choose a business based on advertising alone. So, pursuing testimonials makes a lot of sense.
You see written testimonials on websites all the time. But, how can you be sure they are authentic? You can’t, and that’s why a video testimonial is so much more powerful, real, and trustworthy. Positive testimonials build trust and easily lead to conversions. A video testimonial multiplies that effect dramatically.
Real stories from real clients
Real stories from real clients carry so much more weight than what a business says about itself. Giving your clients a chance to offer their praise adds a potent level of compelling transparency to your business that no amount of market-savvy copy will give.
When comparing video testimonials with written ones, the contrast in enthusiasm and energy is apparent. For example, see several actual testimonials at https://www.paulsproductions.com/video-testimonials, also some testimonials for our own services https://www.paulsproductions.com/about-pauls-productions.
Watching the videos is more convenient and conveys a superior level of authenticity and immediacy.
Happy clients are eager to endorse you
If you’re not too comfortable bragging about yourself and your terrific services and products, why not get an enthusiastic endorsement from a happy client? Happy clients are marketing gold, so catching them as soon as possible for their testimonial is crucial. And what’s more convenient than using your own handycam or phone on the spot?
You’re not necessarily after a studio production, so the more natural and spontaneous, the better. Note that not everyone is comfortable about being filmed, so ask if they are willing to participate in a brief video testimonial. Next, instruct them to state their name and business (if relevant) when filming starts, followed by a description of their association with you and their experience of using your product/services. It doesn’t have to be long. Ours usually run from 30 to 60 seconds, 90 seconds tops. For added authenticity, we also offer to brand the clip with the client’s logo and/or contact details.
The ultimate selling tool
There’s no doubt that video testimonials translate into great results for your bottom line. Position your video testimonials properly and you have one of the most powerful publicity tools in your marketing toolbox. Look at all the places where you can position them: your website, YouTube, social media platforms, links in email signatures, trade shows.
Contact me for advice on how you can integrate your video testimonials in an online video marketing campaign for your business.
For more Video Tips visit our Video Tips page.
Until next time, cheers.
Paul
