In our blog ‘Why your business needs testimonial videos’ we talked about the potent marketing tool that is the testimonial video.
Effective because they aren’t sales pitches, they are simply real people showing real results achieved using your product or service and if done properly, should ultimately help convert more prospects into customers.
So what should a testimonial video include?
Outlined below are the top six factors to take into consideration when creating a testimonial video:
1. Client details.
Whilst a testimonial video is not a paid advertisement, it’s a good idea to ensure your clients identify their own business and what they do. You should also include their logo and/or contact details in the video. Not only does this help to validate the testimonial it also gives them a little plug for their business.
2. Selective information.
Choose the testimonials you believe work the best – this means the ones that include product or service details, and how a particular consumer need or pain point was resolved by your business.
3. Make it visually appealing.
Make your testimonials eye-catching by adding an image next to your customer’s statement. Research has shown that adding a picture increases the click through rate to your website.
4. Put a face to the name.
Always include the face and name of the person making the testimonial. This adds authenticity and helps to make prospects feel more secure and confident in the claims being made.
5. Remember your buyer personas.
When creating your testimonial videos it’s important to make sure you’re hitting all the pain points of your buyer personas as they are looking to see testimonials that they can relate to; stories that show others like them being successful.
6. Short and sweet.
A testimonial video should be short and sharp. The usually run from 30 to 60 seconds, but can run a bit longer depending on the content and client story being shared.
The ultimate shareable selling tool
There’s no doubt that video testimonials translate into great results for your bottom line. Position your video testimonials properly and you have one of the most powerful publicity tools in your marketing toolbox.
Not only are they a great addition to your website but they are also a great shareable snapshot of your business. A snapshot that should be shared through other distribution channels such a social media, YouTube, trade shows, newsletters and more.
Let’s take a look!
Below are some ideal reel (get it?) examples of testimonial videos:
And here are some more you can check out!
In the meantime, we hope to see you through our lens soon!
Paul @ PaulsProductions
02 9114 9444
