My colleague, Kathleen Ann, of Power Up Your Marketing, posted this article today. It provides excellent advice on how to structure a client testimonial. So do read on, it’s worth it!
“While most people know the value of client testimonials they often miss the opportunity to get great testimonials, designed to help them make more sales.
You don’t want to end up with ‘nice-guy’ or ‘nice-gal’ testimonials that say ‘nice’ things about you but fail to show others why they should do business with you as well. After all that’s the point, isn’t it? To attract others who are looking for the same results?
So, what you really need is results-based testimonials that are written in first person. Or you can use a case studies which are pretty much the same thing only they are written in third person. I recommend you have a mix of both types because that will add variety.
Think of testimonials as a short ‘before and after story’ or ‘once I was lost….and now I’m found’ and you’ll quickly see that it’s not all about you!
Like all good stories there’s a structure and the good news is there are only 3 sections to structure a winning results-based testimonial or case study.
Here they are ….. (TBC)
Read the whole story to help you get great testimonials to help you make more sales on Kathleen’s blog.
You can also read more about the power of VIDEO on our dedicated Video Testimonials page. Also, this article provides more detail about Video Testimonials.
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©2019 Kathleen Ann, Your Money & Marketing Champion. Get Kathleen Ann’s FREE “7 Must Know Secrets to Business Branding Success” audio plus eBook and her FREE small business authentic marketing strategies and resources at http://www.powerupyourmarketing.com/
