Creating videos for your business can be a challenging and time consuming task. That’s why it’s imperative that the message you communicate reaches and resonates with your target audience.
In this two-part blog series we will look at the steps you can take when learning your script and preparing for your video that will help to ensure a successful visual outcome for your business.
In the first part of our series we take a look at learning your script.
It’s important to be familiar with your script prior to recording your video. Knowing your script will give you the confidence to not ‘just read’ but to actually ‘present’ to the audience in your video. This helps to create a more interesting, natural and authentic video.
Listed below are 4 different methods that can help you memorise your script:
Write it out
Write your script out – don’t type it. This method works well because writing by hand forces your mind to connect to the action of writing the script down and seeing the lines, which improves recall when recording your video.
Quiz yourself
Use a scrap piece of paper to cover up everything but the one line you are trying to memorise. Continue to read the same line over and over again. Once you feel comfortable, try reciting the line without looking at it. If you can, move on to the next line and repeat the process. Once you can do all of this you are ready to record your video.
Go for a walk or take a nap
Research suggests that after reading a script (or any other form of content) it is helpful to either go for a walk or take a nap. During this time, the information your brain just processed moves from short-term memory to long-term recall, where you will be able to recall things easier when making your video.
Use a mnemonic device
You can use a mnemonic device to help you remember your script. Try writing down the first letter of every word in your script. When you look at those letters, it will help jog your memory and you’ll remember the script a bit easier when recording your video.
Let’s take a look!
Below are some ideal reel (get it?) examples of effective videos:
And here are some more you can check out!
Now that you have some effective tools to help you learn your script, it’s time for the next step: preparing to record your video!
In the meantime, we hope to see you through our lens soon!
Paul @ PaulsProductions
02 9114 9444
