Considerations for the Presenters
Is your business organising or presenting at a conference or a seminar? Large or small, you could create a video recording of your event for your website and other benefits.
You can either sell the video for people to download from your website. You can offer it for free to encourage more people to visit your website. It just depends on the purpose and depth of information offered at the conference or seminar. We help you with that process too.
Capturing the presentation, seminar, or conference for your website can enable your business to repurpose and reuse the same information. You can use the content over and over again, marketing or adding value for many months to come. It can provide even better exposure to your business for the relatively small outlay of presenting at the event and reducing your marketing $/per customer by spreading the benefits over many months.
Considerations for Event Organisers and Hosts
If you do want to create a video recording of your conference, seminar, or presentation, you will want to ensure the recording is professionally produced so you can eliminate any concerns over the quality of the visuals and sound.
A professional videographer will want to speak with you prior to the event to confirm the agenda and exactly what you want on the video. He will want to see the layout of the room where the conference or seminar will be held and will need to consider the best locations for the sound, lighting, and video equipment to create a professional video of your business event.
What does the Videographer and Producer Require
The Video Producer will need beforehand:
- The agenda or ‘Run Sheet’ for the event
- Knowledge of the venue layout & facilites
- A clear understanding of your requirements and expectations
- Your deadlines after the event, especially if the information is time sensitive, so you can get the finished video on to your website as soon as possible
- Ample time to set up the equipment and test before the event starts
- Adequate time after the event to edit and produce the final video, especially if multiple cameras are used for the filming
You may consider hiring a professional videographer to capture your event to be an additional cost burden. However, you should treated it as a solid investment. The quality difference between a professional & a selfie or homie, is representative of the image you wish to project of your business to your market. Are you a professional, or a selfie provider?
Benefits of Video Recording Your Event
A professional video production could create a new product for your business. You could the content sell online. So it could more than pay for itself in the benefits you can offer to your customers. The video of the presentation could be available on your website, publicly or privately. And a video will showcase your business in a way that enhances the value of the original seminar or conference tenfold, as your website video will reach a far wider audience over a longer period of time.
Why limit yourself to being able to share your information to 20 or 100 or so attendees at the seminar or conference? Because you will be able to present your information to thousands through the online video of the event. You can also offer the video to the attendees who may want to double check information they may have missed in their own notes. And, not to mention those who could not attend at all! You may just want to share your excellent presentation with colleagues and other business associates.
Create a professional video of your next business presentation, seminar, or conference. It could be a great investment for your website marketing campaign and will increase the value of attending the event for your business.
Call Paul at Pauls Productions for all your seminar or conference video needs. 04 3939 1033
OK, until next time, cheers.
Paul
