Why use a Video Testimonial?
Real stories from real clients carry so much more weight than what a business says about itself. Giving your clients a chance to offer their praise adds a potent level of compelling transparency to your business that no amount of market-savvy copy will give.
When comparing a video testimonial with written ones, the contrast in enthusiasm and energy is apparent.
Watching the videos is more convenient and conveys a superior level of authenticity and immediacy.
If you’re not too comfortable bragging about yourself and your terrific services and products, why not get an enthusiastic endorsement from a happy client? Happy clients are marketing gold, so catching them as soon as possible for their testimonial is crucial. And what better way than using your handycam or phone on the spot?
You’re not after a studio production, so the more natural and spontaneous, the better. Note that not everyone is comfortable about being filmed, so ask if they are willing to participate in a brief video testimonial. Next, instruct them to state their name and business (if relevant) when filming starts, followed by a description of their association with you and their experience of using your product/services. It doesn’t have to be long. Ours usually run from 30 to 60 seconds, 90 seconds tops. For added authenticity, we also offer to brand the clip with the client’s logo and/or contact details.
There’s no doubt that video testimonials translate into great results for your bottom line. Position your video testimonial properly and you have one of the most powerful publicity tools in your marketing toolbox. Look at all the places where you can position them: your website, YouTube,social media platforms, links in email signatures, trade shows.
