Video Tips from Pauls Productions
Seven Reasons to have a Website Video
With millions of websites on the internet and all of them competing for consumer attention, it’s important to make your presence known as effectively as possible. It is one thing to get someone to view your website. It’s a different story to get them to stay on your website, look around, and actually purchase your products or services. So, having website video with Pauls Productions is just the thing you need to make your website stand out among the millions of websites available on the internet.
Grab Their Attention
Most consumers are busy and have limited time to surf the web. Therefore, you need something that will grab their attention the moment they arrive at your site and keep them there. A website video will enhance your site, give your viewers an interactive experience, and increase your chance of making a sale.
Watch not Read
Many people like to multi-task. If you have a video on your website, it will allow viewers to watch and listen to your presentation while doing other things at the same time. Too often, a viewer only has the choice of reading what is on your website. They will skim through it hitting the high points and will skip everything else. Therefore, they can become bored, and not get the full information regarding your products and services. This and may decrease the likelihood of making a sale.
Demonstrations
A website video is the perfect way to show off your products. Everyone loves new products but they are sometimes hesitant to make a purchase unless they fully understand the functionality of the product. You should consider making a website video demonstration, highlighting how a particular product works or to describe your services in detail.
Optimization
What about search engine optimisation? The whole point of SEO is to maximise the visibility of your website among the millions of other sites on the internet. Having videos on your website will help drive a higher volume of traffic to your site and traffic equals sale.
Omnipresence
We would all love the ability to be everywhere and accessible to everyone all at once. Website videos enables you to do just that. Online video has become as commonplace as, and overtaking, text on a website, and is much more convenient and informative to viewers. If you don’t use website video, you are behind the times and losing potential sales.
ROI
Websites offer a better return on investment versus traditional text filled web pages by improving the favourability of your brand, products, or services. Website video helps consumers become more aware of your brand, which in turn can improve sales. Videos are easily interchanged on your site without requiring intensive web management skills.
Believability
Website videos lend believability to your company, products and services because they enable viewers to see your business in action. Also video testimonials of past customers help prove credibility and authenticity to yourself and your company, increasing engagement and sales.
As you can see, there are many reasons for having a website video. Are you are trying to heighten visibility, give potential customers a more interactive experience, and encourage more sales? You should seriously consider creating a series of targeted online website videos.
You can view several real examples on our Video4Web page.
For more Video Tips visit our Video Tips page.
Until next time, cheers.
Paul
