Ways to Use Video for Your Business
There are so many ways that you can use video for your business. The most common use is for promotion of your business, but there may be more uses to a corporate video than you have previously thought. You may even want to create different videos for different purposes for your business. Your messages may be targeted for individual audiences. With editing equipment, your video producer can connect videos filmed at different times to create a new message using some of the same images as your main corporate video. Here are some ideas on ways of using video for your business.
Increase Website Traffic
Facebook, Google, Yahoo, and all the other search engines actually love videos. The algorithms that the search engines use to distinguish from poor rating websites to higher ranking websites favours websites that uses video. You can promote your new corporate video through emails and social media announcements, such as on Facebook, Linked In, and Twitter. You may be surprised at how much a good corporate video will increase traffic to your website or landing page, and therefore increase your potential sales. Find out more on our Video4Web page.
Create Unique Tenders and Proposals for Customers
If your business is tendering for a major project or a high paying job, think about how effective it would be to make a presentation on video, instead of simply relying on written text and hoping the potential customer will take the trouble to look at your website for the impact of the video. Send a DVD or link as a proposal and see how much of an impact the spoken word with appropriate images can make.
Show at Trade Fairs and Networking Events
Trade fairs, exhibitions, and networking events allow you to market your business to other business people and to show your business to a specifically targeted market. If your business is investing in holding a stand at an expo or trade show or in attending a specific networking event, create a video that sends a message directly to the target audience. If you are speaking at any event, ensure your corporate video is played for the audience too.
Build Relationships with Suppliers
Successful businesses do not operate as an island. You need supplies from other businesses and not just physical supplies. Showing your corporate video to suppliers can increase your business and show how much you value your suppliers. A bank lender is more likely to extend credit to a viable business that he or she can see is well equipped. So, what better way to show off your business than with a high quality video which shows far more than documents ever could. Include your business video with your proposals and applications to suppliers. Therefore, enjoy the benefits of closer relationships with suppliers who feel like they know your business well.
Increase Customer Awareness of Your Business
Some of your customers, even your regular customers, may only know a small part of what your business does or may only use one of the many products or services you offer. Include a brief DVD with your deliveries to your customers, or a link to an online file. You could increase your business as your customers discover much more about your business and other opportunities you offer to them.
Running conferences or seminars is a great way to communicate your knowledge and the expertise you have in your business. A video recording can be used to make your customers more aware of you capabilities. Read more about conferences and seminars.
Train Staff
Staff training sessions are often boring and difficult to maintain staff’s attention. However, everyone loves watching a video, especially if it is filmed on site, using staff members. Create videos to train your staff in specific tasks or jobs or to train your staff in essential skills. Identifying and report on hazards as part of the OHS system, or using correct manual techniques to prevent costly injuries.
There are many more uses for video in your business. It could be time to think outside the square. So, Where can you creatively send the right message using a video from your business.
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Until next time,
Paul
