A testimonial video simply allows customers to speak about how you and your business, product or service has helped them.
Testimonial videos help to establish credibility as they provide the social proof needed to build trust in you and your business. They are effective because they aren’t sales pitches. They are simply real people showing real results achieved using your product or service and if done properly, should ultimately help convert more prospects into customers.
Whilst testimonials in themselves are a valuable marketing tool, when combined with videos, the benefits are multiplied, taking their effectiveness to a whole new level.
Why are testimonial videos so effective?
Video enhances every aspect of what makes testimonials so powerful to begin with:
More powerful social proof.
Body language, tone and other physical cues that cannot be communicated by text create credibility and trust with viewers.
A stronger emotional connection.
The combination of music, expressive imagery and people convey and elicit emotion to and from viewers.
Better storytelling.
Effective content marketing is all about stories. With videos you can leverage tools such as audio, text, music, animation and more, all which help to create more compelling and interesting testimonials.
Legitimacy and authenticity.
Written testimonials are often viewed cynically as there is no sure way to check their validity. However testimonial videos are real people sharing their stories and opinions. This adds legitimacy and authenticity, helping to create trust between the viewer and your business.
Real stories from real clients.
Real stories from real clients carry so much more weight than what a business says about itself. Giving your clients a chance to offer their praise adds a potent level of compelling transparency to your business that no amount of market-savvy copy will give.
Ideal for camera-shy business owners.
If you’re uncomfortable talking about your business in front of the camera, then a client testimonial is ideal. A client endorsement simultaneously promotes your business, builds trust in your brand and tells the viewer how your business can help them. All without having to step in front of the camera yourself.
It’s important that your video testimonial isn’t ‘over-produced’, the more natural and spontaneous the better. And of course, not every client will be comfortable being in front of the camera, so it’s important to find the ones that are happy to give it a go.
Once you find some clients who are happy to provide a testimonial video, it’s time to get to work! In our next blog, we’ll look at what you should include in your testimonial video to make sure it’s a great one!
In the meantime, we hope to see you through our lens soon!
Paul @ PaulsProductions
02 9114 9444
