Did you know that there are well over 1 billion sites on the World Wide Web?
That’s a lot of businesses competing for attention. With the sheer amount of online activity the ability to attract, engage and bring visitors back to your website, and stay on there getting to know you, is critical.
As mentioned in our blog ‘Why Video’, video helps to increase click through rates and the amount of time visitors spend on a website. Therefore creating video content for your website is vital in helping you stand out in the crowded online world.
Website video enables you to:
Grab the attention of your website visitors
Most visitors stay on one web page for an average of 15 seconds. This means you need to grab their attention the moment they arrive on your website, and work to keep them there. A video at this point in time will help as it gives your visitors an interactive and more engaging experience that encourages them to stay and scroll through your site, getting to know your business better.
Be more consumable
What do we mean by this? Simply that people like to multi-task. A video on your website gives visitors the ability to watch and listen while doing other things at the same time, making it easier to digest. This easy content experience increases the chance that your visitors will stay on your website longer, learning more about how you can help them.
Demonstrate your products
A demonstration video is the ideal way to showcase your products. Showing visitors what your products can do, or what your services can provide, is beneficial in several ways. Not only does it help viewers better understand your products and services, it also reduces the hesitation around purchasing from your business as it builds the credibility and trust factor of your business brand.
Increase your search rankings
As mentioned in our ‘Why Video’ blog, Google loves video and prioritises video results in search. Add to that the fact that they also own the second largest search engine YouTube, and it’s clear that video is the way to go. By including videos on your website you’re helping to improve the SEO of your website, thereby maximising the visibility of your website among the billion or so out there.
Omnipresence
We would all love the ability to be everywhere and accessible to everyone all at once. Website videos enable you to do just that. You can promote, educate, demonstrate and more. And you can share the video content you produce across social media, your emails and other distribution channels to create a strong presence across different landscapes.
Return on Investment (ROI)
Websites with video offer a better ROI versus traditional text filled web pages. This superior ROI is achieved through improving the favourability of your brand, products, or services. In addition, website video helps increase brand awareness which can contribute to improved market reputation and sales. And last, but certainly not least, is the fact that videos are easily interchanged on your site without the need for intensive web management skills.
Credibility
Website videos increase the credibility of your business, products and services as they enable viewers to see your business in action. Combined with video testimonials website videos are the ideal tool to provide engaging content that increases credibility, shows your authenticity, improves audience engagement and ultimately, sales.
Take a look!
Below are some ideal reel (get it?) examples of website videos:
And here are some more you can check out!
In the meantime, we hope to see you through our lens soon!
Paul @ PaulsProductions
02 9114 9444
