How to deliver your message clearly, professionally & with impact: part 1
Creating videos for your business can be a challenging and time consuming task. That’s why it’s imperative that the message you communicate reaches and resonates with your target audience. In this two-part blog series we will look at the steps you can take when learning your script and preparing for your video that will help […]
Top 10 tips on how to prepare the message for your video
While it’s true that having a video on your website or as part of your overall marketing efforts will increase your visibility and reach, it can’t just be any old video as it needs to grab and hold the viewer’s attention. And ideally, it should resonate enough to make viewers want to share it through […]
The importance of video at speaking engagements, conferences and events
Organising or speaking at an event requires substantial investment in terms of time, effort and/or money. Therefore, it’s so important to make a video to leverage it as much as possible. Is your event a speaking engagement, conference, seminar, presentation or larger industry-type event? It’s totally worth creating a video to both preserve and leverage […]
The top six rules when creating testimonial videos
In our blog ‘Why your business needs testimonial videos’ we talked about the potent marketing tool that is the testimonial video. Effective because they aren’t sales pitches, they are simply real people showing real results achieved using your product or service and if done properly, should ultimately help convert more prospects into customers. So what […]
Why your business needs testimonial videos
A testimonial video simply allows customers to speak about how you and your business, product or service has helped them. Testimonial videos help to establish credibility as they provide the social proof needed to build trust in you and your business. They are effective because they aren’t sales pitches. They are simply real people showing […]
Why you need website videos
Did you know that there are well over 1 billion sites on the World Wide Web? That’s a lot of businesses competing for attention. With the sheer amount of online activity the ability to attract, engage and bring visitors back to your website, and stay on there getting to know you, is critical. As mentioned […]
Why Use Video?
Video. It’s a form of content that is not only the most engaging for audiences, but it’s also an effective tool to help you cut through all the competing noise on the internet and get your business found quicker. Did you know that video? Given these statistics, it’s easy to see why Google loves video. […]
The testimonial video: what is it and why do you need one?
Welcome to the final part of our three-part series on website videos. Previously we have looked at the welcome and explainer videos, and today we look at the testimonial video, what it’s about and what should be included in it. What is testimonial video? A testimonial video simply allows customers to speak about how you […]
The explainer video: what is it and why do you need one?
Welcome to part two of our three-part series on website videos. Last blog we discussed the welcome video, and in today’s article we’re discussing the explainer video, what it’s about and what should be included in it. What is an explainer video? An explainer video enables you to provide more detail on a particular product […]
The welcome video: what is it and why do you need one?
Welcome to our three-part series that focuses on website videos. There are three types of videos that all web sites should include that will not only help grab the attention of visitors but will better communicate what you do and how you can help your prospective customers, with the welcome video being the first. The […]
